Executive Team

Julia Cook

Managing Partner

Julia has delivered change and IT projects across the consumer products industry for over 20 years. She has worked with a range of clients including Tesco, Whirlpool, B&Q, DSGi, ASOS, New Look, the Landmark Group and Kingfisher. Before she founded the Change Management Group in 1999, she held senior roles with a dot.com start-up, the Disney Store, and Ernst & Young. Julia also serves as a trustee with the Consortium for Street Children.


Julia on LinkedIn

Jennifer McDaniel

Managing Director, US

Jennifer has extensive experience leading business and IT related programs in the retail and consumer industries.  Jennifer has worked with a wide variety of clients in fashion, grocery, home improvement, discount and department stores to improve business operations and support IT implementations in areas including: omni-channel operations, inventory management, international expansion and change of accounting method.  Prior to joining CMG, Jennifer held senior roles within the Retail and Consumer practices of PwC, Oracle, Retek Information Systems and Accenture.

Jennifer on LinkedIn

JerryJeremy Cox

Finance Director

Jeremy qualified as a Chartered Accountant with Brebners. Before joining CMG, he worked for V2 Music Group, Universal Music Group, EMusica Records LLC. He has also worked with several start-up companies. His financial acumen extends from the UK, to America and the Far East.

Jeremy on LinkedIn

AlanAlan Howarth


Alan has a portfolio of non-executive positions with Adili plc, Gresham Computing plc, Highams Group plc, CRF Health Inc., Chamberlin plc, and a number of smaller private national and international companies. For nearly two decades, Alan was a senior partner with Ernst & Young and subsequently served as Managing Director of Compass Management Consulting Ltd.

JohnJohn Hoerner

Non-Executive Director

John has unparalleled experience in the retail sector both in the UK and internationally. He was most recently CEO of Tesco Central European Clothing, and prior to that was CEO of Tesco UK Clothing and International Sourcing. After coming to the UK in 1987 from America to run Debenhams and Harvey Nicols, he became CEO of the Burton Group and then Arcadia until 2000. John has also served as a non-executive director of BAA, Chairman of the British Fashion Council, and Battersea Dogs & Cats Home.

Richard WildmanRichard Wildman

Non-Executive Director

Richard has 30 years of retail and commercial experience and an outstanding track-record of delivering results for major retail, FMCG, and media and publishing businesses. He spent the core of his career with Accenture where he rose to be Managing Partner, Growth and Strategy for their global retail practice. Richard was responsible for leading the global Oracle Retail practice at Accenture and led many of the European implementation programmes. He continues to consult for a number of private clients, and has non-executive board roles for several SME and start-up businesses.

William Macfarlane

Non-Executive Director

Bill is a recognized technology leader, known for crafting the requisite strategic vision to achieve business goals, offering a unique blend of executive acumen, global team-building and IT solutions development, with strong ROI and operational results.  He has worked with retail, consumer products, manufacturing, distribution and ecommerce focused companies during his career and has been a part of many start-up enterprises as well as turnaround and M&A activities.  Bill has been a serial CIO/Consultant to many internationally celebrated companies such as The Disney Store, Siemens, NBA Store, Nike Retail and The NBC Studio Store.

Gary Mudie

Chairman, CMG Digital

Gary is a digital technology transformation expert who has held key management positions across retail, media and healthcare. He is part of the founding group that established Babylon, a global digital healthcare company which has pioneering AI technology at its core. Prior to Babylon, Gary was the CTO at Circle Hospital Group and CTO & Logistics Director at global retailer ASOS. He has held additional leadership roles as Global CIO at Paperchase and Digital Program Director at Universal Music Group.