Do you know what your suppliers are thinking?
CMG’s ground-breaking supplier surveys help retailers to understand motivations and satisfaction levels among their suppliers, uncovering issues that need to be addressed and providing a solid set of performance indicators for measuring future progress.
Outsourcing the survey process to a trusted third party means that the suppliers have a real platform to express their views frankly and anonymously. So they feel valued, and you get the real story.
Supplier Surveys typically cover supplier attitudes, intentions and perceptions to many of the following: products, service and support, account management, ease of doing business, pricing/billing and marketing/competitive positioning.
We work with you to ensure questionnaires contain the right performance metrics for your organisation, and conform to best practise design principles. We ensure solutions conserve and optimize your suppliers’ time in providing feedback. You will be armed with results that are accurate, secure and ready for you to take action.
Tesco Supplier Survey is an important feedback mechanism from our entire supply base on how we are working together. It enables us to celebrate what’s good and identify what can be improved.”
Richard Brasher
CEO, Tesco UK
An unhappy customer doesn’t hesitate to tell you where you are going wrong, but an unhappy supplier may keep their concerns to themselves. A happy supplier is more likely to create real value for your business and is more likely to keep you at the top of their priority list.
Key Benefits:
- Provides clear, objective and reliable quantitative and qualitative data and insight
- Identifies where change is needed and develop practical, actionable solutions
- Engage more effectively and efficiently with suppliers and stakeholders
- Senior leaders have a shared and thorough understanding of what is and isn’t working
- Increase supplier retention, loyalty and renewals, and recurring revenues
- Make investments in areas where they will have the greatest pay-offs
- Coordinate and align efforts, responding to supplier feedback throughout your organisation
Recent Projects
- Tesco wanted to better understand the relationship it had with its suppliers, and measure how effectively the team was living their corporate values. CMG invented and designed a unique Supplier Survey, which now encompasses operations in 14 countries, in 10 languages and involves over 7,000 suppliers.
- We helped a high street clothing chain measure how effectively they were engaging with their suppliers. We worked alongside their managers to quantify different areas of their relationship with, and the effectiveness of their suppliers.
- We helped another client understand what was happening in their supply base and re-engage with over 15,000 suppliers across Europe.