Tag Archives: customers

Insights

Winning with Shopper Data

by Julia Cook Amazon’s recent purchase of Wholefoods has switched the question from ‘which grocers will become online retailers?’ to ‘which online retailers will become brick and mortar retailers?’. As Amazon and Alibaba in China have realised, the power of combining both online and offline data is unassailable – the best way to truly understand your customers.  And while 97%...

Insights

How Brands are Making Household Products Inspiring

Can air freshener and mattresses ever be exciting?  Perhaps they can! Welcome to “Building Belonging”, a new series which explores how brands are delving deep into their core values and heritage to stimulate and inspire their customers.  Retail Futurist Howard Saunders, Founder of agency 22 and 5, recently explained just how certain forward-looking brands are working to reach out and...

Insights

How Drinks Brands Are Bringing Their Personalities To Life

Welcome to the second in our series “Building Belonging”, where we explore how the status quo is being disrupted by a series of intrepid brands who are doing things slightly differently. Agile, responsive and ambitious, they’re focussing on their brand values, embracing their heritage and bringing their story to life in a series of eye-catching ways. In our first blog...

Insights

Does Britain Still Love Queuing?

If there’s one thing Brits know how to do really well, its queuing. Our proud reputation has been backed up by a recent survey which suggests we spend on average one year, two weeks and a day waiting in line in shops. However the survey also suggests that even British consumers have a breaking point when it comes to queues:...

Case Studies

Marketplace Transformation Mapping and User Survey

We were engaged by a public sector executive agency that was finishing the first phase of a new digital marketplace project for the public and non-profit community.  They needed to communicate progress and secure commitment from their executives for the next phase.  In addition, they wanted to gain input from users of the new tool that would provide input to...

Insights

The State of Fashion 2018: 10 Key Trends

The recent State of Fashion 2018 report, in association with Business of Fashion and McKinsey, is now in its second year and provides a comprehensive view of the fashion industry’s current and projected performance. Below are the 10 trends that they believe will set the agenda for the industry over the next 12 months: Continuing uncertainty… Persisting geopolitical and economic...