Tag Archives: Digital Revolution

Insights

How Brands are Making Household Products Inspiring

Can air freshener and mattress brands ever be exciting?  Perhaps they can! Welcome to “Building Belonging”, a new series which explores how brands are delving deep into their core values and heritage to stimulate and inspire their customers.  Retail Futurist Howard Saunders, Founder of agency 22 and 5, recently explained just how certain forward-looking brands are working to reach out...

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How AI Bots can Drive Efficiencies in the Workplace

Nam Nguyen    Interest in Artificial Intelligence has never been higher. Top technology companies are investing significant resources: Amazon uses A.I to recommend products and operate robots in its fulfilment centres, Facebook uses bots to rank posts in its news feed and Google has used it to enhance its search engine and street view applications. Now it’s generally assumed that A.I....

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‘Building Belonging’ – NextGen Brand Identities

The retail revolution is turning things upside down. Online brands are launching on the high street... which apparently is in terminal decline.  We’re going to be getting our shopping delivered by drones soon.  Our every mood is going to be examined and measured by facial recognition software.  And then there’s the rise of robotics – can anyone forget Boston Analytic’s...

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The State of Fashion 2018: 10 Key Trends

The recent State of Fashion 2018 report, in association with Business of Fashion and McKinsey, is now in its second year and provides a comprehensive view of the fashion industry’s current and projected performance. Below are the 10 trends that they believe will set the agenda for the industry over the next 12 months: Continuing uncertainty… Persisting geopolitical and economic...

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Are We Missing the Real Revolution?

The pace and depth of change has seldom been as fast as at present!  Seemingly every day we see new developments in the field of e-commerce; from customer engagement via AI chatbots to same day delivery, from voice technology to fingerprint payments, the e-commerce market is booming. But underneath it’s the physical infrastructure which is propping up the latest e-comm...