Against the backdrop of a difficult retail market, fashion wholesale channels are continuing to grow, yet technical infrastructures may be ill-prepared.
Amazon’s recent purchase of Wholefoods has switched the question from ‘which grocers will become online retailers?’ to ‘which online retailers will become brick and mortar retailers and begin to harvest the resulting data?’.
Welcome to the series which discusses how brands are mining their heritage and finding ways to illustrate who they are, to become increasingly meaningful to their customers.