Tag Archives: innovation

Insights

Seven Innovative Companies shaking up Supply Chain

by Julia Cook Change is a fact of life in the retail industry, driven by where and how we’re shopping. Retailers can no longer think in single distribution channels; omnichannel and multichannel are no longer considered innovative but are merely expected. Now there is a search for the next wave of innovative strategies to enable getting the right products into...

Insights

How Brands are Making Household Products Inspiring

Can air freshener and mattresses ever be exciting?  Perhaps they can! Welcome to “Building Belonging”, a new series which explores how brands are delving deep into their core values and heritage to stimulate and inspire their customers.  Retail Futurist Howard Saunders, Founder of agency 22 and 5, recently explained just how certain forward-looking brands are working to reach out and...

Insights

How AI Bots can Drive Efficiencies in the Workplace

Nam Nguyen Interest in Artificial Intelligence has never been higher. Top technology companies are investing significant resources: Amazon uses A.I to recommend products and operate robots in its fulfilment centres, Facebook uses it to rank posts in its news feed and Google has used it to enhance its search engine and street view applications. Now it’s generally assumed that A.I....

Insights

How Drinks Brands Are Bringing Their Personalities To Life

Welcome to the second in our series “Building Belonging”, where we explore how the status quo is being disrupted by a series of intrepid brands who are doing things slightly differently. Agile, responsive and ambitious, they’re focussing on their brand values, embracing their heritage and bringing their story to life in a series of eye-catching ways. In our first blog...

Insights

‘Building Belonging’ – NextGen Brand Identities

The retail revolution is turning things upside down. Online brands are launching on the high street... which apparently is in terminal decline.  We’re going to be getting our shopping delivered by drones soon.  Our every mood is going to be examined and measured by facial recognition software.  And then there’s the rise of robotics – can anyone forget Boston Analytic’s...

Insights

Does One Size Fit All? Chocolate Branding Across The World

Welcome to the series which discusses how brands are mining their heritage and finding ways to illustrate who they are, to become increasingly meaningful to their customers. We humans are social creatures and we’re more comfortable with brands who take the trouble to connect with us; something as simple as clear, straightforward packaging, all the way up to creating entire...