Tag Archives: Insights

Insights

Winning with Shopper Data

by Julia Cook Amazon’s recent purchase of Wholefoods has switched the question from ‘which grocers will become online retailers?’ to ‘which online retailers will become brick and mortar retailers and begin to harvest the resulting data?’. As Amazon and Alibaba in China have realised, the power of combining both online and offline data is unassailable – the best way to...

Insights

Top 10 Most Powerful Women in Retail

Retail Week has recently picked out 10 of the most powerful women in global retail.  So what makes them successful, and what can be learned from their successes?   And do you agree with the shortlist? Here are their Top 10:   Angela Ahrendts, Senior VP of Retail and Online stores, Apple As the SVP of retail strategy at Apple,...

Case Studies

Business Process Design and Software Selection for Wholesale and Franchise Channels

We were engaged by a well-known high street fashion retailer to map their wholesale & franchise business processes and  conduct a software selection.   Challenge Our client’s wholesale and franchise channels were growing quickly and the teams were struggling to manage the business The business was managed entirely on spreadsheets and our challenge was to streamline their end-to-end business processes,...

Insights

How Drinks Brands Are Bringing Their Personalities To Life

Welcome to the second in our series “Building Belonging”, where we explore how the status quo is being disrupted by a series of intrepid brands who are doing things slightly differently. Agile, responsive and ambitious, they’re focussing on their brand values, embracing their heritage and bringing their story to life in a series of eye-catching ways. In our first blog...

Insights

‘Building Belonging’ – NextGen Brand Identities

The retail revolution is turning things upside down. Online brands are launching on the high street... which apparently is in terminal decline.  We’re going to be getting our shopping delivered by drones soon.  Our every mood is going to be examined and measured by facial recognition software.  And then there’s the rise of robotics – can anyone forget Boston Analytic’s...

Insights

Does One Size Fit All? Chocolate Branding Across The World

Welcome to the series which discusses how brands are mining their heritage and finding ways to illustrate who they are, to become increasingly meaningful to their customers. We humans are social creatures and we’re more comfortable with brands who take the trouble to connect with us; something as simple as clear, straightforward packaging, all the way up to creating entire...