Tag Archives: Insights

Insights

The Digital Office Revolution: Is Your Office Smart Enough to Keep up?

by Alfie Meekings Smart technology, in one form or another, has integrated itself in most parts of our everyday lives. Whether it’s through smartphones, digital payments or the fact that our fridge can now show us when we’re running out of milk, it's transforming the way we go about most of the things we do. But recent changes in the...

Insights

Winning with Shopper Data

by Julia Cook Amazon’s recent purchase of Wholefoods has switched the question from ‘which grocers will become online retailers?’ to ‘which online retailers will become brick and mortar retailers?’. As Amazon and Alibaba in China have realised, the power of combining both online and offline data is unassailable – the best way to truly understand your customers.  And while 97%...

Insights

From Mass Customisation to Data Drilling – Fashion’s Getting Personal

by Julia Cook The epitome of luxury in high-end fashion is something entirely bespoke; an Haute Couture piece fashioned, fitted and created especially for you. Handmade shoes, hand stitched dresses and hand built watches are beautifully crafted, highly coveted… and often extremely expensive. The rest of us fill our wardrobes with factory-made fashion; often high quality, but mass produced and...

Insights

Facebook Admits: It Wants to Read Your Brain

by Julia Cook At their much-hyped 2017 Developer Conference, Mark Zuckerburg revealed that the tech giant is working on ground-breaking Artificial Intelligence technology aimed at dismantling the physical barrier between thought and technology.1 In what sounds like a scene from a science fiction novel, 60 engineers are working day and night in the facility dubbed “Building 8” – Facebook’s secret...

Insights

What Do They Think? How to Harness the Power of Social Media

by Julia Cook Social media, if planned and executed effectively, can give retailers access to millions of opinions. Whilst there will inevitably be some outlying views, there is some truth in the phrase “knowledge in numbers” and the collective intelligence of a crowd can give confidence in a particular product, or even inspire new innovation. A powerful process for capturing...