Tag Archives: loyalty


Winning with Shopper Data

by Julia Cook Amazon’s recent purchase of Wholefoods has switched the question from ‘which grocers will become online retailers?’ to ‘which online retailers will become brick and mortar retailers?’. As Amazon and Alibaba in China have realised, the power of combining both online and offline data is unassailable – the best way to truly understand your customers.  And while 97%...


The Consultant’s Cultural Toolkit #4 – Attitudes

by Katharine Newcombe Attitudes can be the hardest things to change. Attitudes are deeply ingrained ways of viewing and reacting to the world, and are often set at an early age. We frequently find ourselves explaining someone’s behaviour as ‘just their attitude’, especially when we perceive them to be behaving uncooperatively or negatively. From a culture change perspective, we identify...