Tag Archives: online

Case Studies

Training a new Trading Platform at a Leading Betting Company

Challenge Our client was a British-based betting and gambling company and the largest retail bookmaker in the world. The business was undergoing a major project to upgrade their legacy platform which currently supported their fixed-odds betting operations.  They had engaged a technology partner to build a platform to upgrade processes, which removed a lot of previously manual procedures. We were...

Insights

What Online Data Looks Like in the High Street

Amazon’s new bookshop in New York has caused ripples throughout the retail world with commentators excitedly declaring that Amazon, having taken over the online world, is now extending its tentacles to the high street. So what is the story? What sort of expertise are they bringing and how is it different from a “normal” bookshop? The standard bookshop model is...

Insights

Embracing the visual: how fashion retailers are reinventing search

by Julia Cook Online retailers are moving away from standard text search engines to embrace something more visual. Over the last few years we’ve seen several online businesses, in particular startups, developing a new kind of Visual Search engine rather than relying on traditional Text Search. This new kind of search is proving to work particularly well in fashion businesses...

Insights

Facebook Admits: It Wants to Read Your Brain

by Julia Cook At their much-hyped 2017 Developer Conference, Mark Zuckerburg revealed that the tech giant is working on ground-breaking Artificial Intelligence technology aimed at dismantling the physical barrier between thought and technology.1 In what sounds like a scene from a science fiction novel, 60 engineers are working day and night in the facility dubbed “Building 8” – Facebook’s secret...

Insights

Omnichannel Retailing: the Benefits of Webrooming and Showrooming

The debate about the gap between online and offline retail shows no signs of slowing. Today the market is no longer about how brands want to sell; instead it’s about how today’s omnichannel consumer wants to shop. Customer behaviour is increasingly demonstrating two opposite, yet complementary, concepts… ‘webrooming’ and ‘showrooming’: Webrooming: when customers research a product online before going into...