Tag Archives: personalisation

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How Drinks Brands Are Bringing Their Personalities To Life

Welcome to the second in our series “Building Belonging”, where we explore how the status quo is being disrupted by a series of intrepid brands who are doing things slightly differently. Agile, responsive and ambitious, they’re focussing on their brand values, embracing their heritage and bringing their story to life in a series of eye-catching ways. In our first blog...

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Does One Size Fit All? Chocolate Branding Across The World

Welcome to the series which discusses how brands are mining their heritage and finding ways to illustrate who they are, to become increasingly meaningful to their customers. We humans are social creatures and we’re more comfortable with brands who take the trouble to connect with us; something as simple as clear, straightforward packaging, all the way up to creating entire...

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Some surprising categories which Amazon are considering

It’s been a full year now since Amazon acquired Whole Foods.  Overnight they obtained 460 carefully chosen locations, landed a fully functioning grocery distribution system and became a national and international grocery competitor. The Seattle-based retailer might be a disrupter, but it’s not the first retailer to identify food as a lever to catapult their growth.  Their great competitor, Walmart,...

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What Online Data Looks Like in the High Street

Amazon’s new bookshop in New York has caused ripples throughout the retail world with commentators excitedly declaring that Amazon, having taken over the online world, is now extending its tentacles to the high street. So what is the story? What sort of expertise are they bringing and how is it different from a “normal” bookshop? The standard bookshop model is...

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From Mass Customisation to Data Drilling – Fashion’s Getting Personal

by Julia Cook The epitome of luxury in high-end fashion is something entirely bespoke; an Haute Couture piece fashioned, fitted and created especially for you. Handmade shoes, hand stitched dresses and hand built watches are beautifully crafted, highly coveted… and often extremely expensive. The rest of us fill our wardrobes with factory-made fashion; often high quality, but mass produced and...

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How to Implement an Agile Personalisation Programme

by Matt Gherardi Personalisation is a top priority for retailers. Tech leaders like Facebook, Google and Amazon have already shown that evolving their approach to personalisation can have a massive effect on sales growth, customer retention and the bottom line. Research shows that 75% of customers are more likely to buy from a retailer that recognises them by name. Additionally,...