Tag Archives: personalisation

Insights

Some surprising categories which Amazon are considering

It’s been a full year now since Amazon acquired Whole Foods.  Overnight they obtained 460 carefully chosen locations, landed a fully functioning grocery distribution system and became a national and international grocery competitor. The Seattle-based retailer might be a disrupter, but it’s not the first retailer to identify food as a lever to catapult their growth.  Their great competitor, Walmart,...

Insights

What Online Data Looks Like in the High Street

Amazon’s new bookshop in New York has caused ripples throughout the retail world with commentators excitedly declaring that Amazon, having taken over the online world, is now extending its tentacles to the high street. So what is the story? What sort of expertise are they bringing and how is it different from a “normal” bookshop? The standard bookshop model is...

Insights

From Mass Customisation to Data Drilling – Fashion’s Getting Personal

by Julia Cook The epitome of luxury in high-end fashion is something entirely bespoke; an Haute Couture piece fashioned, fitted and created especially for you. Handmade shoes, hand stitched dresses and hand built watches are beautifully crafted, highly coveted… and often extremely expensive. The rest of us fill our wardrobes with factory-made fashion; often high quality, but mass produced and...

Insights

How to Implement an Agile Personalisation Programme

by Matt Gherardi Personalisation is a top priority for retailers. Tech leaders like Facebook, Google and Amazon have already shown that evolving their approach to personalisation can have a massive effect on sales growth, customer retention and the bottom line. Research shows that 75% of customers are more likely to buy from a retailer that recognises them by name. Additionally,...

Insights

How 3D Printing could Disrupt the Retail Industry

by Matt Gherardi 3D printing technology is a truly disruptive technology that’s slowly beginning to come to maturity. We’re seeing it hit the headlines more and more in recent months with some pretty outlandish claims, so we thought we’d take a look ourselves to find out what effect it could have on both the retail industry and also our supply...