Tag Archives: retail

Insights

The Retail Infrastructure Squeeze

Thought leadership in the supply chain sector today is buzzing with ideas, but forget big data, drones and driverless cars. You should be sharing logistics with your biggest rival – and here’s why. Picture a road leading into a city. The road is clogged with cars, lorries and vans of all sizes – none are moving. Each vehicle has somewhere...

Insights

Changing Customer Experience – the Rise of Conversational Commerce

by Julia Cook Thanks to rising comfort levels with virtual assistants and chatbots and advances in technology, voice commands and messaging apps are presenting exciting new sales platforms. Retailers are hearing more and more about ‘Conversational Commerce’ (CC), a new engagement and sales channel which was first coined by Uber’s Chris Messina back in 2015. It’s the dawn of a...

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Winning with Shopper Data

by Julia Cook Amazon’s recent purchase of Wholefoods has switched the question from ‘which grocers will become online retailers?’ to ‘which online retailers will become brick and mortar retailers?’. As Amazon and Alibaba in China have realised, the power of combining both online and offline data is unassailable – the best way to truly understand your customers.  And while 97%...

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Seven Innovative Companies shaking up Supply Chain

by Julia Cook Change is a fact of life in the retail industry, driven by where and how we’re shopping. Retailers can no longer think in single distribution channels; omnichannel and multichannel are no longer considered innovative but are merely expected. Now there is a search for the next wave of innovative strategies to enable getting the right products into...

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How AI Bots can Drive Efficiencies in the Workplace

Nam Nguyen Interest in Artificial Intelligence has never been higher. Top technology companies are investing significant resources: Amazon uses A.I to recommend products and operate robots in its fulfilment centres, Facebook uses it to rank posts in its news feed and Google has used it to enhance its search engine and street view applications. Now it’s generally assumed that A.I....

Insights

Does One Size Fit All? Chocolate Branding Across The World

Welcome to the series which discusses how brands are mining their heritage and finding ways to illustrate who they are, to become increasingly meaningful to their customers. We humans are social creatures and we’re more comfortable with brands who take the trouble to connect with us; something as simple as clear, straightforward packaging, all the way up to creating entire...