Tag Archives: Retailers

Insights

Winning with Shopper Data

by Julia Cook Amazon’s recent purchase of Wholefoods has switched the question from ‘which grocers will become online retailers?’ to ‘which online retailers will become brick and mortar retailers?’. As Amazon and Alibaba in China have realised, the power of combining both online and offline data is unassailable – the best way to truly understand your customers.  And while 97%...

Insights

How Brands are Making Household Products Inspiring

Can air freshener and mattresses ever be exciting?  Perhaps they can! Welcome to “Building Belonging”, a new series which explores how brands are delving deep into their core values and heritage to stimulate and inspire their customers.  Retail Futurist Howard Saunders, Founder of agency 22 and 5, recently explained just how certain forward-looking brands are working to reach out and...

Insights

How Drinks Brands Are Bringing Their Personalities To Life

Welcome to the second in our series “Building Belonging”, where we explore how the status quo is being disrupted by a series of intrepid brands who are doing things slightly differently. Agile, responsive and ambitious, they’re focussing on their brand values, embracing their heritage and bringing their story to life in a series of eye-catching ways. In our first blog...

Insights

‘Building Belonging’ – NextGen Brand Identities

The retail revolution is turning things upside down. Online brands are launching on the high street... which apparently is in terminal decline.  We’re going to be getting our shopping delivered by drones soon.  Our every mood is going to be examined and measured by facial recognition software.  And then there’s the rise of robotics – can anyone forget Boston Analytic’s...

Insights

Does One Size Fit All? Chocolate Branding Across The World

Welcome to the series which discusses how brands are mining their heritage and finding ways to illustrate who they are, to become increasingly meaningful to their customers. We humans are social creatures and we’re more comfortable with brands who take the trouble to connect with us; something as simple as clear, straightforward packaging, all the way up to creating entire...

Insights

Some surprising categories which Amazon are considering

It’s been a full year now since Amazon acquired Whole Foods.  Overnight they obtained 460 carefully chosen locations, landed a fully functioning grocery distribution system and became a national and international grocery competitor. The Seattle-based retailer might be a disrupter, but it’s not the first retailer to identify food as a lever to catapult their growth.  Their great competitor, Walmart,...