Tag Archives: social media

Insights

‘Building Belonging’ – NextGen Brand Identities

The retail revolution is turning things upside down. Online brands are launching on the high street... which apparently is in terminal decline.  We’re going to be getting our shopping delivered by drones soon.  Our every mood is going to be examined and measured by facial recognition software.  And then there’s the rise of robotics – can anyone forget Boston Analytic’s...

Insights

The State of Fashion 2018: 10 Key Trends

The recent State of Fashion 2018 report, in association with Business of Fashion and McKinsey, is now in its second year and provides a comprehensive view of the fashion industry’s current and projected performance. Below are the 10 trends that they believe will set the agenda for the industry over the next 12 months: Continuing uncertainty… Persisting geopolitical and economic...

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Changing Customer Experience – the Rise of Conversational Commerce

by Julia Cook Thanks to rising comfort levels with virtual assistants and chatbots and advances in technology, voice commands and messaging apps are presenting exciting new sales platforms. Retailers are hearing more and more about ‘Conversational Commerce’ (CC), a new engagement and sales channel which was first coined by Uber’s Chris Messina back in 2015. It’s the dawn of a...

Insights

What Do They Think? How to Harness the Power of Social Media

by Julia Cook Social media, if planned and executed effectively, can give retailers access to millions of opinions. Whilst there will inevitably be some outlying views, there is some truth in the phrase “knowledge in numbers” and the collective intelligence of a crowd can give confidence in a particular product, or even inspire new innovation. A powerful process for capturing...