Tag Archives: social media

Insights

Changing Customer Experience – the Rise of Conversational Commerce

by Julia Cook Thanks to rising comfort levels with virtual assistants and chatbots and advances in technology, voice commands and messaging apps are presenting exciting new sales platforms. Retailers are hearing more and more about ‘Conversational Commerce’ (CC), a new engagement and sales channel which was first coined by Uber’s Chris Messina back in 2015. It’s the dawn of a...

Insights

What Do They Think? How to Harness the Power of Social Media

by Julia Cook Social media, if planned and executed effectively, can give retailers access to millions of opinions. Whilst there will inevitably be some outlying views, there is some truth in the phrase “knowledge in numbers” and the collective intelligence of a crowd can give confidence in a particular product, or even inspire new innovation. A powerful process for capturing...