Tag Archives: stores

Insights

How Brands are Making Household Products Inspiring

Can air freshener and mattresses ever be exciting?  Perhaps they can! Welcome to “Building Belonging”, a new series which explores how brands are delving deep into their core values and heritage to stimulate and inspire their customers.  Retail Futurist Howard Saunders, Founder of agency 22 and 5, recently explained just how certain forward-looking brands are working to reach out and...

Insights

How Drinks Brands Are Bringing Their Personalities To Life

Welcome to the second in our series “Building Belonging”, where we explore how the status quo is being disrupted by a series of intrepid brands who are doing things slightly differently. Agile, responsive and ambitious, they’re focussing on their brand values, embracing their heritage and bringing their story to life in a series of eye-catching ways. In our first blog...

Insights

Does One Size Fit All? Chocolate Branding Across The World

Welcome to the series which discusses how brands are mining their heritage and finding ways to illustrate who they are, to become increasingly meaningful to their customers. We humans are social creatures and we’re more comfortable with brands who take the trouble to connect with us; something as simple as clear, straightforward packaging, all the way up to creating entire...

Insights

Does Britain Still Love Queuing?

If there’s one thing Brits know how to do really well, its queuing. Our proud reputation has been backed up by a recent survey which suggests we spend on average one year, two weeks and a day waiting in line in shops. However the survey also suggests that even British consumers have a breaking point when it comes to queues:...

Case Studies

Creating a Change Hub for a High Street Department Store

Our client, a well known high street department store, was undertaking a five year transformation programme across process, systems and people to achieve its vision of becoming customer-centric.  The business required support with change management and communications as it embarked on its transformational journey. Challenge Despite having an extensive network of stores, there was no internal communications function, which was...

Insights

Top 10 Most Powerful Women in Retail

Retail Week has recently picked out 10 of the most powerful women in global retail.  So what makes them successful, and what can be learned from their successes?   And do you agree with the shortlist? Here are their Top 10:   Angela Ahrendts, Senior VP of Retail and Online stores, Apple As the SVP of retail strategy at Apple,...