Tag Archives: US

Case Studies

Launching A Joint Retail Channel In The US

We were engaged by two major telecoms retailers to use our solid understanding of the US retail landscape to launch a brand new JV retail channel in the US. We gathered and defined over 1,400 requirements before applying a structured scoring system to manage the outsourcing approach for 80 software, maintenance, marketing and consulting vendors. Challenge We were engaged by...


Our 2 cents’ worth on Mobile Payments

The race for mobile payments domination is heating up, with Android and Samsung due to enter the market in the coming months, along with Tesco, Sainsbury’s and Walmart all developing their own store payment systems. What are mobile payments? Mobile payment is a term used to describe the process of paying for goods in store using your mobile phone. The...


Meality: A Machine To “Size Up” Your Customer

Have you met Meality? She is a machine/sales assistant who helps you find that illusive pair of jeans that will fit you perfectly. I stumbled across her in Santa Monica’s Bloomindales. Meality scans you, takes 200 billion body dimension data points and searches a database to find THE jeans.   I decided to give her a shot. She works like...