Tag Archives: website

Insights

How AI Bots can Drive Efficiencies in the Workplace

Nam Nguyen Interest in Artificial Intelligence has never been higher. Top technology companies are investing significant resources: Amazon uses A.I to recommend products and operate robots in its fulfilment centres, Facebook uses it to rank posts in its news feed and Google has used it to enhance its search engine and street view applications. Now it’s generally assumed that A.I....

Insights

What Online Data Looks Like in the High Street

Amazon’s new bookshop in New York has caused ripples throughout the retail world with commentators excitedly declaring that Amazon, having taken over the online world, is now extending its tentacles to the high street. So what is the story? What sort of expertise are they bringing and how is it different from a “normal” bookshop? The standard bookshop model is...

Insights

Facebook Admits: It Wants to Read Your Brain

by Julia Cook At their much-hyped 2017 Developer Conference, Mark Zuckerburg revealed that the tech giant is working on ground-breaking Artificial Intelligence technology aimed at dismantling the physical barrier between thought and technology.1 In what sounds like a scene from a science fiction novel, 60 engineers are working day and night in the facility dubbed “Building 8” – Facebook’s secret...

Insights

What Do They Think? How to Harness the Power of Social Media

by Julia Cook Social media, if planned and executed effectively, can give retailers access to millions of opinions. Whilst there will inevitably be some outlying views, there is some truth in the phrase “knowledge in numbers” and the collective intelligence of a crowd can give confidence in a particular product, or even inspire new innovation. A powerful process for capturing...

Case Studies

Web Taxonomy Transformation Project

We were engaged by a well-known high street fashion retailer to optimise the performance of their Oracle Endeca software and to transform their legacy taxonomy infrastructure. We successfully trained all team members to operate the Endeca software on a BAU basis whilst working with key stakeholder teams to identify, define, implement and roll out ongoing improvements to optimise their website....

Insights

Building the Digital Experience

Digital culture is changing the way retailers need to operate. Customers want to browse and shop seamlessly, accessing the same range and offers in the physical and digital worlds. Traditional high street retailers are extending sales into third party platforms at a pace too, and selling/commercial models are becoming increasingly complex. Simply put, customers expect to be able to buy...