Tag Archives: Wholefoods

Insights

Winning with Shopper Data

by Julia Cook Amazon’s recent purchase of Wholefoods has switched the question from ‘which grocers will become online retailers?’ to ‘which online retailers will become brick and mortar retailers and begin to harvest the resulting data?’. As Amazon and Alibaba in China have realised, the power of combining both online and offline data is unassailable – the best way to...